“I would do anything for love, but I won’t do that”- promo no-nos and personal integrity
If you substitute the words “book sales” for love in that Meatloaf line, you’ll have a better idea of what I’m going on about. The last couple of months I’ve become a tad despondent about the amount of pressure to sell millions of books by any means available and legal. It’s as if authors really are starting to measure both their worth as people and the worth of their work in terms of how many units they have shifted that day, week, month or year. I’ve fallen into the bear-pit too often, lured into reading yet another article about how to increase your exposure and gain more sales. Net result is me feeling miserable and overwhelmed.
There’s no easy way to say this but selling books is hard. It might even be harder than writing them. It certainly gets in the way of writing them. There is an undercurrent of fear too, that says, take your eye off the game for a few days and you’ll lose traction and be swept away in the tsunami of slush and never be found again.
I’m also aware that one of the most delicate of things is under more threat than you’d imagine. Integrity.
In the last couple of weeks I’ve had a couple of emails that have troubled me. Most months I get an email or two about advertising on this blog, or guest posts from random strangers trying to (I think) build their portfolio or similar. I used to reply politely but now I just ignore them all. I have concerns about the concept of advertising in general; it’s a clever, devious business of trying to convince someone they want what you’re selling. I have things to sell here: my books. I happen to believe in them, and while I do want my readers to buy them, I’m of the hope and conviction that to some extent the books sell themselves. But to host other products on this space, that brings up a host of awkward questions I’m not willing to try to answer and most of those questions are about how those potential ads impact on my own ethics and integrity.
Back to the new emails. The first was from a company I won’t name, who sell software that highlights grammar issues and other such things. They also have a lot of humorous memes on Facebook and other places, about grammar misuse. The import of the email was to ask if I would like to host an info-graphic from them, about a hot topic. In return they would make a $50 donation to a children’s literacy charity. It caused me pause, you might say. I have what you might call a still small voice that tells me when something is bothering me at a subliminal level. So I did a bit of a look around and had a think. There was enough material out there concerning this company to make me feel uneasy. Not a scam, not really, but there’s times when something can sail so close to the wind that it might as well be. I can’t really say any more but the topic of the info-graphic decided me on saying no. I believe the term is “click bait”, a subject so emotive it’ll have people screaming the odds and as impossible to make any real conclusions as asking which makes the better pet, dogs or cats. Final confirmation of my decision came when I heard of other folks being contacted with the same email from the same company.
The second email was harder still to deal with. I received an email from a journalist at a big national newspaper (again, will remain nameless) that is infamous for its sensationalist approach and its somewhat flexible attitude to truth. She was looking for adult women who believed in fairies and having found my website (this blog) she wondered if I would be interested in being a part of this article. I assume she would have interviewed me or something. This really did give me pause. National newspaper exposure for Away With The Fairies is not to be thrown away lightly. I dithered for a very short time before being reminded of how this paper always make people look totally stupid at best and mentally deranged at worst. Do I want my beliefs and convictions derided and laughed at? So that email has also been ignored.
Perhaps you might think me too precious about both these invitations but as I said earlier, I believe in my books and I don’t think they or I would be best served by being pilloried by the national press, or by being caught up in a hurricane of acrimonious debate initiated by a company about whose ethics I have some doubts. In the end, I don’t think that potential book sales are worth compromising my own integrity over. There will be other opportunities at some stage that do not give me such concerns. In the meantime, I will write my books and know that there is more to being me, the author, than how many or how few books I sell each week.