Cover Story (the art of book covers from an author without much of a clue)

Cover Story

(the art of book covers from an author without much of a clue)

A recent review of Little Gidding Girl mentioned the image on the cover, querying why the figure is fairly slender when the statue mentioned in the book is of a goddess figurine with generous curves. I confess that when I was trying to find a concept for the cover art of this book I was all at sea. I don’t understand cover design, or why it’s quite so important, because for me, the vast majority of the covers I see are a big turn off. They make me feel manipulated, the way almost all advertisements do. That might well be just me, though. I am told that because most people are highly visual, the cover art is vital to grabbing the attention of potential readers and getting them to take notice, read the blurb and buy. Many authors redo covers, finding a new theme or concept to tie together books in a series or to standardise a brand. I have no idea whether it works, or whether it would work for mine or not, and don’t have enough energy to give thought to it. Finding the right ideas for a cover has been the bane of my existence.

For Little Gidding Girl, I combined two ideas from the story and from my vague blatherings and a photo of my own, Annette composed the art. The background shows a rustic door or gate in a wall, behind which you can see what may be roses or may be apples and may be both; the door we never opened into a rose garden is drawn from the poetry that runs through the book, but apple trees fill the garden of the main character Verity. The goddess figurine unites two strands within the story: Verity’s grandfather had been an archaeologist of some note, and the figurine was acquired by Nick’s aunt, who was a buyer of antiques and antiquities. Yet finding the correct image wasn’t easy. There are pitfalls and prat-falls abounding when it comes to acquiring and using photographs of actual antiquities and art. The image is actually from a pendant I bought last year, rummaged from a bargain bucket in a shop in Glastonbury and digitally altered somewhat (the thing itself is a bit over an inch long). I would have preferred a more fecund set of curves, but since fat is OUT in terms of the way our culture seems to lean, I settled for this relatively slender and youthful form. Together the image is striking and intriguing and also, unlike anything else I’ve seen.

When it comes down to it, I find myself baffled by the fashions in book covers in the time I have been self-publishing. Not just independent books but traditionally published ones all seem to follow trends until you can almost always guess the nature of a book by its cover; in the wake of (cough) Fifty Shades (cough) every volume of erotic fiction sported certain instantly recognisable clues to its contents. Often highly symbolic in theme (fruit, masks, whips, dark colours etc) the covers gave a sense of what lay within in a codified manner. I sometimes toy with the idea of producing a cover with that type of symbolic images for, let’s say, The Bet, and see what happens. Probably a swathe of disappointed readers for though that novel contains a lot of sex, pretty much all of it is off-camera.

Each genre has a well-established set of codes for cover art, because it’s a way of subliminally attracting readers in the same way the Also Bought suggestions online also do. Books that straddle genres (like mine) or defy classification (again, like mine) can’t easily take advantage of this visual shorthand. I’ve thought occasionally about new covers for some books. The Bet is my own favourite book (yeah, I am that vain) but I don’t think its cover is right. The current cover suggests a gothic horror and while in a strange way it does trespass into that territory, it doesn’t fit at all. The folks who have read it have generally raved about it, but when it comes to finding it a well-fitting niche, there doesn’t seem to be one and I am reluctant to proceed any further with the sequel (written but needing a good proofread and a cover) until I have cracked that conundrum. What I’d like is to find the right themes for the covers of both The Bet and the first sequel (currently entitled One Immortal Diamond) and when OID is ready to roll, relaunch The Bet with a new cover that prefigures the cover for OID.

The other problem with going back and redoing covers is that it takes away energy from writing and releasing new books. I’m working on very restricted energy anyway, so the chances are very small of coming up with new covers for all that need them. I think I’d rather use what creative forces I can muster to actually get on with writing and while my health remains impaired, I apologise for my lack of alacrity in getting new books out there. People say the best way to sell more books is to write more but I am far from sure that’s true. But having managed to write (longhand) some short stories recently, and observed that I felt mentally and spiritually a LOT better for doing so, I am starting to think that if writing is my way through the inner horrors, then I must just write and stop worrying whether the current covers of my books are “good enough”.

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