On the Dominance of Filthy Lucre
You’ve undoubtedly heard the phrases, “Money makes the world go round,” and “The love of money is the root of all evil”. In recent months, it’s become apparent to me that both these aphorisms are becoming more and more the reality, and not only does it annoy me, it scares me.
I’m not sure when I first noticed that the suggested products on the mighty ‘Zon were being steadily replaced by sponsored ads, but I really noticed it when my new book got its own page. Most authors have a look at what their books are paired with, and since I’d chosen (possibly naively) to list Méchant Loup: Modern Fables for Sensible Grown-ups https://www.amazon.co.uk/gp/product/1091667012/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0
under the genre fairy tales, I saw that beneath the listing were literally dozens and dozens of sponsored ads, supposedly for products related to my book. When it first came out, the sponsored ads beneath my book seemed to be retold fairy tales by only a couple of authors; books that had either just been released or were on pre-order. I glanced at them out of curiosity but none appealed to me. Méchant Loup isn’t a collection of retold fairy tales or even reimagined ones (with one exception of the title story), and given it’s intended for “sensible grown ups”, some of the sponsored ads were way off mark. Most of them if truth be told. I’d hoped that I might gain some traction in this category but I’d have been better listing in literary fiction. Or perhaps not.
The trouble is not just as an author. As a reader, I do glance at the suggested books under the listings of books I have enjoyed. But now it seems that the complex mathematical equations needed to predict what someone might like have gone terribly awry, directly as a result of the proliferation of paid ads. I suspect that few authors don’t now use paid advertising; from what I have heard through the jungle drums, it’s with diminishing returns. Some authors do not recoup from sales what they spent on advertising. I’ve yet to do a poll, but my gut feeling is that the general trend is spending more and more on advertising and get less and less back.
Being a writer is becoming ever more a mug’s game. The ones (like me) who are creating the content (what a hideous phrase) are not the ones garnering any real monetary rewards for the work. Worse still, it’s becoming horrifyingly common to discover that author mills are churning out books, often scraped illegally from the works of others, altered enough to pass the checks needed to be published, and published en masse, with paid reviews convincing enough to lure in more buyers.
Can you hear me sighing heavily?
It might have been the collective sighs of all of us demoralised writers that created Storm Ciara.
Everyone who can grab a piece of us is doing so. Every day I read of other writers who are being forced to give up doing what they love because they can no longer afford to do it. Don’t get me started on the continuing phenomenon of pirating books. One friend has done something I admire immensely, and has backed away from commercial publishing, and is producing limited edition, hand-bound books, available from her directly.
It satisfies the soul, and evades the risk of having your work scraped, pirated or plagiarised. I lack the skills to do so, but hats off to her.
The new book has been out a month and has now 7 fabulous reviews, but the initial burst of sales is dwindling, and I fear that before too long it will, along with all my other books that I cannot pay to advertise and will not even had I the money (because it’s clear authors are the cash cow of various industries), languish with only occasional readers.
I don’t have any answers. I try to pass on news about the books of others when I can, and appreciate those who have done that for me. We live in a world where filthy lucre is the only thing that seems to matter to the vast majority of the population; it makes me more and more want to retreat from it all, and not participate in this orgy of capitalistic nihilism.